Users of the electronic cigarette like using the product, but one thing they do not appreciate is the bland look they tend to have. Seeing as how using the electronic cigarette is a lifestyle choice, people want to be able to personalize them.
E Cigarette and Fashion
Some companies are beginning to take notice, companies such as White Cloud. They have come up with an innovative product called a vapor jacket that allows users to place a designed covering over cartridge so that it looks more aesthetically pleasing.
The people who would be most interested in using vapor jackets
There have been many studies conducted on the use of accessories for various products to determine why someone might want to use them. The research showed that those who might want to use a product like the vapor jacket are those who are really fashion conscious. These are the type of people who like to personalize everything to show off their uniqueness.
Vapor jackets for electronic cigarettes are easy to replace
Users vapor jackets might be concerned that the product is going to be tough to replace, but they are not. In fact, people who use vapor jackets should be able to replace them easily. They can also easily be adjusted to fit any e cig product a particular company might make. They are also heat shrunk in order to protect them from ruining the battery.
The price of the added accessory for those who want to use them
Right now the only company known to be making vapor jackets, White Cloud, is selling them for a very reasonable price. People can buy packs of vapor jackets for 4.99 for a pack of 7. These jackets last a while so you will not need to reorder any time soon.
Speaking to the bigger picture here, people who use such product might be using them in order to make them appear less offensive to those who might not understand what an electronic cigarette is. But what about people who feel such tactics will attract young people?
The trend of prettying up electronic cigarettes has not really become strong just yet, but if it does we can see a whole new slew of potential problems as a result. The problems will come from those who are against the product to begin with and do not want to see any attempts to make it more attractive.
